Friday, April 20, 2007

Homer's Open Source Odyssey 2001: Classical Computing and a Brief History of Open Source: Dr. Elliot

Homer's Open Source Odyssey 2001: Classical Computing and a Brief History of Open Source

By Elliot McGucken


Today we are continuing along on the same open-source journey Homer set out upon three thousand years ago, when he shared the words of The Odyssey with an audience and enriched them with the knowledge of a classic's ineffable truths. The story was passed along from generation to generation as part of an oral tradition for a few hundred of years, before it was transcribed around 700 BC. The invention of the printing press and movable type by Gutenberg circa 1445 aided in the sharing of classical information, and suddenly the Bible, as well as works such as The Odyssey, found a far greater audience.

With the advent of the Internet the content and the audience have augmented vastly. And of even greater significance, with the new paradigms afforded by information technology, classical computing has joined the ranks of immortal art, science, and literature. In the past few years, we have played witness to a revolutionary era of humanity's cultural journey, wherein technology and ideas have merged in a brave new digital world, rendering knowledge as affordable as it is eternal.

Software is labor immortalized, as a programmer's algorithm, once written, may continue to function for eternity. Thus now, in addition to inheriting the cultural riches of our predecessors, we may also inherit the functionality of their programs. In a world where commerce is defined by the movement of information, that machinery--the hardware and software--which moves the information embodies work, and thus the innovations of one's predecessors will not only bestow aesthetic riches, but they shall also provide a wellspring of eternal labor. A hundred years from now Hamlet shall still be contemplating the correct course of action, and the Linux kernel, along with Apache, shall still be providing the fundamental labor which transports Hamlet all about the watery globe.

In software, language has becomes action. Never before has an individual commanded so much wealth, so many man-hours of innovation. In the past decade, those man-hours have increased geometrically, as the network has enabled the collaboration of thousands of the best and brightest programmers.

Whereas in Jefferson's day it took three days and a horse's labor to deliver a letter from Philadelphia to Washington, today one can instantaneously send a message to the far corners of the watery globe by utilizing the inherited wealth born of the millions of hours that millions of scientists have spent theorizing, millions of innovators have spent innovating, and millions of engineers have spent engineering--one can use this collective wealth for free. All one has to do is log on to the new paradigm of classical computing.

Over two-thousand-five-hundred years ago the Greeks developed an architecture which was passed along to the Romans via open-source methods. In 1675, about seventy years after Shakespeare penned Hamlet, Newton claimed he saw further because he "stood upon the shoulders of giants," and he invented calculus. A hundred years later a poet by the name of William Blake penned the verse wherein he saw the world in a grain of sand and found eternity within an hour. Since then, via the open source of modern physics, space has become time, time has become space, and Blake's grain of sand has become a silicon chip, which holds not only entire worlds, but also all of the art, music, and poetry ever known to humanity. And these vast open-source riches, from condensed matter physics, to the complete works of Shakespeare, are free to all. Thus it is that those who open books or log on are granted an inheritance as never before.

The very freedoms which are so fundamental to our everyday existence were passed down by a classical open-source method. The Declaration of Independence has inspired the likes of Ghandi and the students in Tiannamen Square, and the noble document's author, Thomas Jefferson, once stated stated that there was nothing new within its words, but that he had merely edited the better parts of history. Concerning the Declaration of Independence, Jefferson wrote:

Neither aiming at originality of principle or sentiment, nor yet copied from any particular and previous writing, it was intended to be an expression of the American mind, and to give to that expression the proper tone and spirit called for by the occasion. All its authority rests then on the harmonizing sentiments of the day, whether expressed in conversation, in letters, printed essays, or in the elementary books of public right, as Aristotle, Cicero, Locke, Sidney, &c.

The classics represent the center and circumference of humanity's open-source movement. Like calculus, the transistor, the microprocessor, C, and Linux, they were created for little in the way of stock options, and shared not so much for fame and fortune, but because they had to be, because they worked and accomplished the task of helping us find words for our thoughts, music for our feelings, solutions for our technical hurdles, and meaning for our lives.

Not too long ago John Doerr of Kleiner Perkins said that the Internet age had fostered the greatest legal creation of wealth. Instead I would argue that it has afforded the greatest inheritance of wealth, for on the Internet we are standing upon the shoulders of giants with names like Shockley, Bohr, Faraday, Einstein, Jefferson, Dirac, Aristotle, Moses, Copernicus, Shakespeare, and Newton. And as Newton himself acknowledged that he had stood upon the shoulders of giants, so it is that today we are standing upon the shoulders of giants who stood upon the shoulders of giants.

Recorded culture is humanity's single greatest invention, and it is a tower built from the open source of the ages, with foundations thousands of years deep, reaching back to the dawn of civilization and language itself. Today we are standing upon the shoulders of countless innovators and educators: all the typesetters and teachers throughout the ages who kept the language alive and the aesthetic beacon lit, all the prophets and poets, all the inventors and innovators who built the first presses, who pioneered quantum mechanics, and who selflessly pushed forward the open-source technology, philosophy, and software of the Internet age. Venture Capital is a very recent innovation, and because individuals, rather than money, invent new technologies, VC has played little if any role in the development of the internet, as it was used primarily for seeding pyramid schemes wherein savvy MBAs could momentarily pretend they were high-tech entrepreneurs.

We are standing upon the shoulders of the Founding Fathers who humbly recognized our fundamental freedom in the face of mysteries greater than ourselves, who penned an open-source Constitution in homage to those higher laws which grant us our natural freedoms. An open-source Constitution which could be amended by the people, and which has been freely distributed about the globe, and adapted and adopted in country after country, in city after city, in heart after heart. An open-source Constitution in which they set in words the laws which today encourage innovators by allowing them to own their ideas via copyrights, patents, and trademarks.

In fact, the only place where the word "right" is mentioned in the Constitution is in relation to intellectual property:

The Congress shall have Power To promote the Progress of Science and useful Arts, by securing for limited Times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries;

But when more and more intellectual property is inherited rather than created, when more and more lawyers and hypesters are employed by corporations to convince judges and juries of the grandiose merits of some trifling innovation, is the true innovator benefiting?

As the contemporary innovator stands upon more and more giants, perhaps the patenting process devolves into a game of semantics, wherein some "innovators" attempt to claim credit for others' monuments by calling a rose by a different name. For instance, when Jeff Bezos patented "one-click shopping", he was in essence giving a new name to the cookie technology which is intrinsic to the browser, which maintains state and stores the identity of the user. Jeff Bezos had nothing to do with the development of that technology, yet he was still awarded the patent.

Patents are supposed to encourage innovation by protecting the inventor's rights to profit from their inventions, but it is hard to imagine how far along we'd be today if every aspect of the C language had been patented as it evolved, if every new subroutine or algorithm was handed to the lawyers before it was presented to other programmers, or if Tim Berners Lee had patented the fundamentals of the Internet. With hundreds of Internet companies penning patents and creating dubious boundaries, erecting fences on a wide open frontier which they did not discover nor create, it is more likely that lawyers will profit as opposed to innovation.

The realm of open source and "classical computing" may represent a hybrid paradigm, wherein programming is closer in essence to physics and mathematics than it is to inventing the world's first functional airplane, or the first light bulb. One cannot patent scientific laws nor mathematical concepts, and thus physics and mathematics have always been open-source endeavours.

In programming the fundamental algorithms are immutable ideals, and though they may be used as machines to ferry information about the globe, when one attempts to patent the machine, one is perhaps trying to take too much credit for the algorithms developed by others, or for immutable ideals which were always there. It seems that more and more innovations in contemporary information technology are dwarfed by the giants upon which they are based, for what sole inventor or invention can be greater than the open platform upon which it is invented, such as Linux and C++?

The GNU General Public License takes the "standing upon the shoulders of giants" aspect of software development into account, as it states:

Finally, any free program is threatened constantly by software patents. We wish to avoid the danger that redistributors of a free program will individually obtain patent licenses, in effect making the program proprietary. To prevent this, we have made it clear that any patent must be licensed for everyone's free use or not licensed at all.
If one builds upon code developed under the GNU License, the new code inherits the GNU Copyleft, thereby keeping the source open, and acknowledging the former giants of innovation and good will.

When the division between the legal mind and the innovating mind grows, as has been encouraged by the fact that only lawyers can practice law (except for the cases where one represents oneself), what can quickly happen is that the laws founded to encourage innovation begin to encourage lawyers at the innovator's expense, as it is difficult for the typical inventor to keep up with the ever-evolving game of legal semantics. Indeed, the men who penned the Constitution believed that the common man would be capable of comprehending the law--otherwise what good could laws be in a democratic republic? Perhaps innovators should be made to file and defend their own patents, or patent nothing at all, and lawyers should only be allowed to file patents for that which they themselves have invented. This would keep well-funded corporations from hiring legions of lawyers to file ambiguous patents with sweeping claims. For if the legal system can determine that Microsoft has a monopoly in the arena of the desktop operating system, then certainly that same legal system should recognize that lawyers have monopolized the legal system, taxing all innovation as the arbiters of others' copyrights, patents, and trademarks.

All the major innovations upon which the Internet is based were made before 1995, from TCP/IP to Sendmail, Apache, Perl, Mosaic, and Netscape. None of these innovations were patented. After 1995 we encountered the irony that although the Internet was built by individuals seeking truth and beauty in functionality, it was hyped by hundreds of corporations led by MBAs and "visonary" CEOs who had very little to do with true innovation, who registered thousands of trademarks and patented spurious technological innovations, and who ultimately created thousands of worthless companies which lost far more than they ever made, except for the insiders and the bankers.

And yet, it is a misconception that the open-source movement in general opposes intellectual property rights, although at times a few adherents or government bureaucrats seem to be drawn towards the open-source movement because they believe it supports a form of communism. Rather, most open-sourcers are opposed to the patenting of other's innovations and trying to pass them off as one's own in a game of legal semantics.

Benjamin Franklin, an open-sourcer who was certainly not a communist, turned down the opportunity to patent the Franklin Stove, "on the principle that 'as we enjoy great advantages from the inventions of others, we should be glad of an opportunity to serve others by any invention of ours; and this we should do freely and generously." But at the same time, he didn't believe that the government should fund the development of the Franklin stove, nor did he ever speak out against the rights which inventors should have to their own innovations, nor did he ever contend that the government should have the role of redistributing his Franklin stove. Open source is about the individual--it is about the innovator, the end-user, not about the administrators nor the hypesters, who so often seek to ride on the coattails of others' achievements, whether they reside in a corporate or government bureaucracy.

Regarding the ownership of intellectual property via copyrights, Mark Twain once addressed the United States Congress with:

I am aware that copyright must have a limit, because that is required by the Constitution of the United States, which sets aside the earlier Constitution, which we call the decalogue. The decalogue says you shall not take away from any man his profit. I don't like to be obliged to use the harsh term. What the decalogue really says is, "Thou shalt not steal," but I am trying to use more polite language.
Twain goes on to offer a good defense of the protection of "ideas which did not exist before" as property:
I put a supposititious case, a dozen Englishmen who travel through South Africa and camp out, and eleven of them see nothing at all; they are mentally blind. But there is one in the party who knows what this harbor means and what the lay of the land means. To him it means that some day a railway will go through here, and there on that harbor a great city will spring up.

That is his idea. And he has another idea, which is to go and trade his last bottle of Scotch whiskey and his last horse-blanket to the principal chief of that region and buy a piece of land the size of Pennsylvania. That was the value of an idea that the day would come when the Cape to Cairo Railway would be built.

Every improvement that is put upon the real estate is the result of an idea in somebody's head. The skyscraper is another idea; the railroad is another; the telephone and all those things are merely symbols which represent ideas. An andiron, a wash-tub, is the result of an idea that did not exist before.

So if, as that gentleman said, a book does consist solely of ideas, that is the best argument in the world that it is property, and should not be under any limitation at all.

Although Twain would like to keep his intellectual property in this case, while Franklin aims to give his away, they both seem to agree that intellectual property is property, and that individuals should have the right to choose what they do with it. And as patents and copyrights have limits, eventually the source of all intellectual property becomes open.

The Wright brothers' names are still on the fundamental patents which describe the design of the navigational systems on all modern airplanes. Such fundamental patents as this help inspire the innovators in their life times, allowing them to reap the benefits of what they develop, and too, when they expire, the open knowledge, which one can improvise upon without the fear of a lawsuit, allows for further innovations. To determine the "right" duration of a patent or a copyright will always be a difficult task, and perhaps modern technological innovations, most of which are based on yesteryear's far greater monuments of innovation, should be granted patents with a shorter duration.

Another common misconception is that Red Hat Linux and Microsoft are at opposite ends of the open-source spectrum, but they are in fact very similar. Both operating systems developed by the publicly-traded companies were mostly written in the open source of the C computing language (the language itself is an open specification), both were built upon the open-source science and technology found within the silicon chip, and both benefit from intellectual property rights to their respective trademarks, copyrights, and patents. Both use the open source of the English language, and both openly share volumes of useful information on their web sites. Microsoft chooses to keep more of their coding proprietary, thus guaranteeing better pay for their programmers, while Red Hat opens the source, thereby allowing anyone to contribute, but lowering the direct monetary compensation of those who do.

Also, Microsoft has offered a far better return for the common investor and worker, not just for the insiders. Perhaps there is not as much money to be made out of a global network of open-source programmers as Red Hat and other public linux companies once trumpeted. Perhaps the true wealth of the open-source movement is inherited by the webmasters who utilize the code, by the entrepreneurs who download the open-source tools and applications to power entire portals of their own creation. Like the free market, it seems that in the long run the Internet favors the rugged individual, the renaissance man, over the bureaucracy led by the administrator and hypester.

For certain user-friendly applications, such as office suites and other software used by non-programmers, Microsoft has the upper hand, as paying programmers to write word-processing applications and office suites makes sense. The majority of hard-core programmers probably don't care about font colors and integration with PowerPoint and spreadsheets quite as much as they care about streamlining Apache or enhancing Linux security.

But when it comes to servers, the open-source paradigm provides a superior system, as the more technically-inclined--the ones who actually build and configure the servers--are allowed to get under the hood and enhance the performance. Whereas a typical author or MBA would probably never want to hack away at PowerPoint or Microsoft Word to get cooler fonts, those who have built and configured their own servers don't mind spending a few sleepless nights to add functionality. And by sharing their accomplishments on the Internet, they may receive that priceless respect from fellow gurus, and benefit themselves while benefiting others, as the improvements that they bestow upon their fellow programmers may in turn be improved upon, while the bugs may be fixed by any one of thousands of experts.

There is a beauty in efficiency and functionality, and the programmer's aesthetic is very similar to Einstein's, who once said, "Everything should be made as simple as possible, but not more so." There is room for both Microsoft and Linux, and as Eric Raymond pointed out in a recent Wall Street Journal article, there is little need for the government to interfere--Linux will continue to spread throughout the server market, as it contains all the inherent advantages of open source.

If history has demonstrated anything, it is that truth, beauty, and freedom are the favored traditions, and thus classical computing, born upon the ancient open-source paradigm, shall prosper throughout the rest of eternity.

Elliot McGucken

As a Ph.D. physicist and the CEO of "The World's Classical Portal" at jollyroger.com I rely on everything open source, from forums, to shopping carts, to linux, apache, php, perl, and the condensed matter physics which affords the silicon computer chip. I first encountered Linux in 1994, when I used it to run VLSI design software on my home PC.



Frontiers : Engineering Sight: Advances in Artificial Retina Development: Dr. E @ NSF


Frontiers
Engineering Sight: Advances in Artificial Retina Development

http://www.nsf.gov/news/frontiers_archive/3-98/3sight.jsp

March/April 1998

In the surgery suites of Johns Hopkins University Hospital and the laboratories of North Carolina State University, artificial vision is moving out of the realm of science fiction and into reality.

Last spring, NSF-funded electrical engineering professor Wentai Liu, of North Carolina State University, and doctoral student Eliot McGucken, of University of North Carolina at Chapel Hill, created a microchip that will be used by the surgeons. Limited laboratory experiments have shown that this implant can expand artificial sight from a single dot in space to an array of pixels, like that of a television set.

"There were many complex engineering problems in this project," says Liu. "We had to consider biocompatibility of the device and how to provide a reliable power supply. We also had to design an electrical circuit that conforms to the biological specifications."

The artificial retinal component chip (ARCC) is designed to assist people who suffer from diseases that partially destroy the retinal photo sensor yet leave the optic nerve and ganglion intact. Placed at the front of the damaged retina, the chip emits electrical impulses to stimulate ganglion cells.

As for biocompatibility, researchers at Stanford University developed a new synthetic cell membrane that will adhere to both living cells and silicon chips. Liu told The Wall Street Journal, "It's an elegant solution that could prove useful to our work."

US NSF Froniers: National Science Foundation & The Artificial Retina : Elliot McGucken @ NSF

n the surgery suites of Johns Hopkins University Hospital and the laboratories of North Carolina State University, artificial vision is moving out of the realm of science fiction and into reality.

During a videotaped procedure in 1994, surgeons put an electrode array into the eye of a blind patient, and while delivering small, controlled electrical pulses, asked what he could see.

"Well," replied the volunteer patient, "it was a black dot with a yellow ring around it."

Last spring, NSF-funded electrical engineering professor Wentai Liu and doctoral student Elliot McGucken created a microchip that will be used by the surgeons. Limited laboratory experiments have shown that this implant can expand artificial sight from the single dot in space to an array of pixels, like that of a television set. So far, the artificial retinal component chip (ARCC) has an array of 5 by 5 pixels--just enough to identify individual letters.

However, Liu, of North Carolina State University, and McGucken, of University of North Carolina at Chapel Hill, say that in the next five years the chip will grow to a 20 by 20 array, and may eventually hold a 250 by 250 array--enough to read a newspaper.

"There are very many complex engineering problems in this project," says Liu. "We had to consider biocompatibility of the device and how to provide a reliable power supply. We also had to design an electrical circuit that conforms to the biological specifications." Liu explains that he and McGucken work closely with doctors Mark Humayun and Eugene de Juan of Johns Hopkins University.

"The project is really a team effort," comments Humayun. "It's a marriage between biology and engineering."

The ARCC is designed to assist people who suffer from diseases that partially destroy the retinal photo sensors but leave the optic nerve and ganglion intact.

The retina, a membrane at the back of the eye, holds the eye's photo sensors--rods and cones--in place. The membrane also contains ganglion cells that interpret the messages from cones and rods and send them on to the brain via the optic nerve. In diseases such as retinitis pigmentation, the cones and rods are destroyed, but parts of the membrane and its ganglion cells survive.

The ARCC will use these remnants. Placed at the front of the damaged retina, the chip sends out electrical impulses to stimulate existing ganglion cells. The engineering team has suggested powering the chip through an external laser attached to a pair of glasses.

As for biocompatibility, researchers at Stanford University developed a new synthetic cell membrane that will adhere to both living cells and silicon chips. Liu told The Wall Street Journal, "It's an elegant solution that could prove useful to our work."

http://www.nsf.gov/news/frontiers_archive/7-97/7retina.jsp



Local author writes to inspire a renaissance: Dr. Elliot McGucken in the Pendulum

http://www.elon.edu/e-web/pendulum/Issues/2005/09_15/features/author.xhtml

Elliot McGucken, UNC Chapel Hill professor, encourages college students to read his novel 'Autumn Ranger'

Leigh Ann Vanscoy / Features Editor

In such a fast paced world, many students forget the importance of pleasure reading. Reading a book with generational connections, a renaissance and love could be just the ticket to staying less stressed this school year.

"Autumn Ranger" is just that book.

"Hollywood is in decline. N.Y. publishing is in decline. The traditional family is in decline," author Elliot McGucken said. "As Aristotle observed thousands of years ago, when storytelling goes bad, the result is decadence."

In an e-mail interview, McGucken said that his book is important for college students. "This generation needs a renaissance. We need to move beyond postmodernism in our art and literature, in our relationships and lives."

He believes that as a society we have forgotten how to tell stories. He says that even the Hollywood box-office has just suffered its worst year and the literary novel has long ago gone out of vogue. He blames this on postmodernism.

"The nihilistic idea that higher truths and values don't exist. The eternal ideals must be perpetually performed in the living language, and that's what Autumn Rangers does."

His book is about U.S. Marine Ranger McCoy who invented April, an advanced computer with artificial intelligence. While he is serving overseas as a fighter pilot, Silicon Virtue Inc. steals April from his MIT lab.

He is shot down over Afghanistan and then takes a

journey home. He meets Autumn, a mysterious folk singer with knowledge ranging from classical art to the martial arts. They fall in love and hope to save his invention.

McGucken explains that there are very important lessons established in the novel.

"Truth is beauty and beauty truth. People might try to tell you otherwise, but call their bluff," McGucken said. "Become that Autumn Ranger, win Autumn's heart, and save April's soul."

"Autumn Rangers" is meant to inspire students to create a Hollywood renaissance. "Head west and become a director, a producer, or screenwriter and revive the classic myths in the living language. Or journey up to New York and become an editor, agent, writer, or

publisher," McGucken said.

This is McGucken's fourth book. He has previously published a novel, a poetry book and a collection of essays.

McGucken attended Princeton and later received his Ph.D. from UNC-Chapel Hill.

"I majored in physics but took a creative writing class each semester," McGucken said. " I had Joyce Carol Oates, Russell Banks and Toni Morrison as professors."

He now teaches physics and programming at UNC-Chapel Hill.

His books can be found at any bookstore.

http://www.elon.edu/e-web/pendulum/Issues/2005/09_15/features/author.xhtml


Thursday, April 19, 2007

Dr. Elliot McGucken: Featured Instructor at The Arts Entreprneurship Educator's Network

http://www.ae2n.net/Featured%20Instructors/McGucken.htm

Elliot McGucken
Visiting Professor: Pepperdine University 2006
Posted 9.1.2006

Elliot launched the ArtsEntrepreneurship.com program at UNC Chapel Hill and he is bringing it to Pepperdine University this fall. He received a B.A. in physics from Princeton and a Ph.D. in physics from UNC Chapel Hill where his dissertation on an artificial retina for the blind received several NSF grants and a Merrill Lynch Innovations Award. The retina-chip research appeared in publications including Popular Science and Business Week, and the project continues to this day.

He founded jollyroger.com in 1995, and now runs over 30 sites. The New York Times deemed jollyroger.com "simply unprecedented," adding that the site "teems with discussion, the kind that goes well beyond freshman lit 101."

Elliot presented Authena Open Source DRM/CMS at the Harvard Law School OSCOM, and 22surf was accepted to the Zurich OSCOM. Both Authena and 22surf are aimed at helping indie artists/creators. He has published four books including two novels and a poetry collection, and blogs on Artistic Entrepreneurship for the Kauffman Foundation.
Your Spring 2006 course, The 45 Revolver: Artistic Entrepreneurship & Technology 101, is somewhat iconoclastic when compared to other Arts Entrepreneurship courses across the country. Can you briefly describe the class, your course philosophy and the design process.

The students don't think it's iconoclastic. AE&T is the opposite of iconoclastic, as Artistic Entrepreneurship & Technology adheres to the wisdom of the classics. In preparing the course I have been greatly humbled by all the infinite wisdom and classical art that has come before, and I try to communicate this humility to the students. Dante understood eternity. Homer understood "built to last." The Founding Fathers penned the Constitution--the fundamental business document of all modern business--without a law degree between them--instead they had read the classics.

And so it is that the students can make the greatest investment of their time in college by learning the eternal principles that will guide them in all future endeavors.

The class is based on the Hero's Odyssey monomyth based upon commonalities he perceived in myths spanning all cultures. There are few texts more diverse than the Great Books and Classics across all cultures and yet few more unified.

So often we're told that a liberal arts education is fundamentally useless, but AE&T is based on the premise that nothing has greater value than learning the eternal principles--the very same eternal principles Buffett, Bogle, Dante, Jefferson, Dickinson, Franklin, and all successful artists and entrepreneurs use. In his book Battle for the Soul of Capitalism, Bogle, a life-long Wall Streeter quotes not the Wall Street Journal, but Shakespeare, St. Augustine, Jefferson, Emerson, and Gibbon. On the first page he quotes the Bible! The principles of a liberal arts education are needed more than ever for renaissances in Hollywood and Wall Street alike.

John Bogle, a classic entrepreneur who founded Vanguard based on the youthful idealism of his senior thesis at Princeton recently wrote a great book called, "The Battle for The Soul of Capitalism." This, along with Homer's Odyssey, is a required book in AE&T.

On the first page Bogle writes,

My generation has left America with much to set right; you have the opportunity of a lifetime to fix what has been broken. Hold high your idealism and your values. Remember always that even one person can make a difference. And do your part "To begin the world anew."

That's a great message to every student--to "hold high their idealism and values."


Your class was virtually overrun with student interest. What contributed to the success of your effort?

Students naturally love two things--the classics and the cutting edge. And that's what AE&T is--an intersection of the two. With 10 students from music and art, and others from computer science, communications, business and law, it's an idea whose time has come

Every student dreams of making their passion their profession, and the great thing about this country is that with some talent, luck, and a lot of hard work, this is possible. They read about the disappearing pensions and corporate scandals, and they think, "perhaps the best investment I can make is in my dreams."
Will you be teaching the class again in the fall of 2007?

Yes! I am teaching two sections of AE&T right now at Pepperdine--an upper-level class and a freshman seminar. In the Spring of 2007 I am scheduled to teach AE&T and co-teach a class on DRM in the law school at Pepperdine. I have signed up to teach AE&T in Summer 2007, and will be teaching it again all next year. And in spring 2007 we'll be hosting an AE&T conference, inviting students and faculty to come out and discuss the best ways to make ones passions one's profession.

The classroom is where the rubber hits the road--it's by serving the students in a live setting that one finds the right words to reach them. It's where it all comes to life.

What textbooks and readings did you use for the class?

I pulled books from both the classical realm and the cutting edge:


Art

Aristotle. "Poetics"
Michael Tierno. "Aristotle’s Poetics for Screenwriters"
Skip Press. "The Ultimate Writer’s Guide to Hollywood"
Jonathan Eldredge. "The Sacred Romance"
Robert McKee. "Story"
Kate Wright. "Screenwriting is Storytelling"
Christopher Vogler: The Writer's Journey, Second Edition : Mythic
Christopher Vogler. "Structure for Writers"

Law

The United States Constitution
Bill Pressman. "Patent it Yourself" (nolo.com)
Larry Lessig. "Free Culture: How Big Media Uses Technology and the Law to Lock Down Culture and Control Creativity" (Nolo.com)

Business/Entrepreneurship

John Bogle, "The Battle for the Soul of Capitalism"
Napoleon Hill. "Think and Grow Rich"
Bill Miller. "The Warren Buffett Way"
Guy Kawasaki. "The Art of the Start"
Edward Jay Epstein. "The Big Picture : The New Logic of Money and Power in Hollywood"
Garrett Sutton, Robert T. Kiyosaki, Ann Blackman. "Own Your Own Corporation"

Classics

Harold Bloom. "The Western Canon"
Shakespeare
Dante. "The Inferno"
Homer. "The Odyssey"
The Bible

Biography

Benjamin Franklin’s Autobiography
Richard Branson. "Losing My Virginity : How I've Survived, Had Fun, and Made a Fortune Doing Business My Way"
Jeffrey S. Young, William L. Simon. "iCon: Steve Jobs : The Greatest Second Act in the History of Business"

Technology

Slashdot.org


Web Resources

artsbusinesstech.com/forum
artsentrepreneurship.com
nolo.com, uspto.gov, slashdot.org, gamasutra.com,
variety.com


How do you conceive or envision "entrepreneurship" and it's context in Arts education?

Entrepreneurship was perhaps best defined by Shakespeare in a Midsummer Night's Dream:

The poet's eye, in fine frenzy rolling,
Doth glance from heaven to earth, from earth to heaven;
And as imagination bodies forth
The forms of things unknown, the poet's pen
Turns them to shapes and gives to airy nothing
A local habitation and a name.

Entrepeneurship is about giving "an airy nothing a local habitation and a name."

Artists naturally do this, and with a bit of wisdom regarding the law and business, they too can make their passions their professions. They can incorporate and protect their IP. The act of original creation is the hard part--the poet's vision is where the everlatsing value lies.

And when one realizes that our laws originate within Story and Myth, and that all our business principles are based on such classical laws, one sees that artsists, prophets, and poets--those who conceived of the fundamental framework of freedom--were the original entrepeneurs.

At the end of the day, I want to help artists everywhere make their passions their professions.

I hope AE&T can help!

You can respond directly to Elliot McGucken.



How much of your syllabus is dedicated to traditional business concepts and what concepts do you address?

The syllabus focuses on both the classics and the cutting edge, both the fundamental theory and the best way to leverage it in the digital age.

For instance, the Constitution states that one gets to own what one creates. I show the students this simple clause, and then we're off to sites such as uspto.gov and bizfilings.com and nolo.com where they can see the forms they need to fill out to protect their copyrights, trademarks, and patents, and where they can incorporate. All this takes about ten minutes. I tell them that I am no lawyer nor MBA, but then neither was Jefferson, Madison, Hamilton, Scorates, Branson, Jobs, nor Gates, nor any of the poets. I advise them to procede with caution in all they do--seek out the advice MBAs and lawyers, but first and foremost, read and understand the contracts themselves!

Just as the teaching of ethics should never be separate from the teaching of business, the teaching of business is never separate from the teaching of the classics. The exact same rugged morality, wile, and independence by which Odysseus makes it home, forgoing short-term temptations such as the Sirens and the Lotus Easter, is the same morality by which businesses must be lead.

AE&T seeks to teach aesthetics to MBAs as much as it seeks to teach the fundamentals of business to MFAs.


I see you also teach some aspects of law in your course. How do arts students react when the classroom discussion turns in that direction?

Law comes from classical myths. The aim of the class is to teach the spirit of the law--the eternal part of the law, which the students can take with them the rest of their lives.

When Mark Twain addressed congress in 1906, he said, "I am aware that copyright must have a limit, because that is required by the Constitution of the United States, which sets aside the earlier Constitution, which we call the decalogue. The decalogue says you shall not take away from any man his profit. I don't like to be obliged to use the harsh term. What the decalogue really says is, "Thou shalt not steal," but I am trying to use more polite language."

As usual, the authors, artists, and poets cut straight to the everlasting essence.


What did you learn by teaching the class? What would you improve?

The class was a vast educational experience! Towards the end, I realized it would have been fun to create a wiki devoted to entrepeneurship, and so I will be doing that for the next class. Please look for wikienterpreneur.org this fall!

My greatest challenge throughout all this is to extract as many of the eternal principles that arise in the classroom, and render them in books, blogs, and websites. The larger goal of AE&T is to provide lasting resources/handbooks/tutorials for AE&T.

Will you be teaching the class again in the fall of 2007?

Yes! I am teaching two sections of AE&T right now at Pepperdine--an upper-level class and a freshman seminar. In the Spring of 2007 I am scheduled to teach AE&T and co-teach a class on DRM in the law school at Pepperdine. I have signed up to teach AE&T in Summer 2007, and will be teaching it again all next year. And in spring 2007 we'll be hosting an AE&T conference, inviting students and faculty to come out and discuss the best ways to make ones passions one's profession.

The classroom is where the rubber hits the road--it's by serving the students in a live setting that one finds the right words to reach them. It's where it all comes to life.

What textbooks and readings did you use for the class?

I pulled books from both the classical realm and the cutting edge:


Art

Aristotle. "Poetics"
Michael Tierno. "Aristotle’s Poetics for Screenwriters"
Skip Press. "The Ultimate Writer’s Guide to Hollywood"
Jonathan Eldredge. "The Sacred Romance"
Robert McKee. "Story"
Kate Wright. "Screenwriting is Storytelling"
The Writer's Journey, Second Edition : Mythic
Christopher Vogler. "Structure for Writers"

Law

The United States Constitution
Bill Pressman. "Patent it Yourself" (nolo.com)
Larry Lessig. "Free Culture: How Big Media Uses Technology and the Law to Lock Down Culture and Control Creativity" (Nolo.com)

Business/Entrepreneurship

John Bogle, "The Battle for the Soul of Capitalism"
Napoleon Hill. "Think and Grow Rich"
Bill Miller. "The Warren Buffett Way"
Guy Kawasaki. "The Art of the Start"
Edward Jay Epstein. "The Big Picture : The New Logic of Money and Power in Hollywood"
Garrett Sutton, Robert T. Kiyosaki, Ann Blackman. "Own Your Own Corporation"

Classics

Harold Bloom. "The Western Canon"
Shakespeare
Dante. "The Inferno"
Homer. "The Odyssey"
The Bible

Biography

Benjamin Franklin’s Autobiography
Richard Branson. "Losing My Virginity : How I've Survived, Had Fun, and Made a Fortune Doing Business My Way"
Jeffrey S. Young, William L. Simon. "iCon: Steve Jobs : The Greatest Second Act in the History of Business"

Technology

Slashdot.org


Web Resources

artsbusinesstech.com/forum
artsentrepreneurship.com
nolo.com, uspto.gov, slashdot.org, gamasutra.com,
variety.com


How do you conceive or envision "entrepreneurship" and it's context in Arts education?

Entrepreneurship was perhaps best defined by Shakespeare in a Midsummer Night's Dream:

The poet's eye, in fine frenzy rolling,
Doth glance from heaven to earth, from earth to heaven;
And as imagination bodies forth
The forms of things unknown, the poet's pen
Turns them to shapes and gives to airy nothing
A local habitation and a name.

Entrepeneurship is about giving "an airy nothing a local habitation and a name."

Artists naturally do this, and with a bit of wisdom regarding the law and business, they too can make their passions their professions. They can incorporate and protect their IP. The act of original creation is the hard part--the poet's vision is where the everlatsing value lies.

And when one realizes that our laws originate within Story and Myth, and that all our business principles are based on such classical laws, one sees that artsists, prophets, and poets--those who conceived of the fundamental framework of freedom--were the original entrepeneurs.

At the end of the day, I want to help artists everywhere make their passions their professions.

I hope AE&T can help!

You can respond directly to Elliot McGucken.

http://www.ae2n.net/Featured%20Instructors/McGucken.htm

Web 2.0 / 3.0 ArtsEntrepreneurship.com: Make Your Passion Your Profession: Dr. E @ SXSW

http://2007.sxsw.com/interactive/programming/panels/?action=show&id=IAP060259

Web 2.0 / 3.0 ArtsEntrepreneurship.com: Make Your Passion Your Profession

Room Ballroom F

Saturday, March 10th

4:05 pm - 4:30 pm

Add this to your SXSW Calendar

Don't need no VC when you've got a PC." Not only has technology revolutionized the production and distribution of content, but it has also allowed indie creators to bypass traditional lawyers/MBAstodefine the rights fortheir creations and reap maximum profits. The Constitutionstates thatcreators own their creations--so now what's the best way for creators to share, sell, and profit? From Open Source CMS to online incorporation to web 2.0/3.0 to the registering of patents, trademarks, and copyrights, this is a panel for the indie creator. Click here to read more about this concept.

Moderator: Elliot McGucken Pres, 45 Surf
Elliot McGucken Pres, 45 Surf

Dr. E @ SXSW Launcher of the ArtsEntrepreneurship.com program at UNC Chapel Hil

Launcher of the ArtsEntrepreneurship.com program at UNC Chapel Hill, McGuckin currently spearheads the program at Pepperdine University, where he will be hosting the Hero's Odyssey Entrepreneurship festival. He founded jollyroger.com in 1995, and now runs over 30 sites ranging in topics from Shakespeare, to physics, to philosophy, to business and entrepreneurship. He presented Authena Open Source DRM/CMS at the Harvard Law School OSCOM, and 22surf was accepted to the Zurich OSCOM. Both Authena and 22surf are aimed at helping indie artists/creators, as is his upcoming 45 Surf Hero's Odyssey Entrepreneurship project. McGucken received a B.A. in physics from Princeton and a Ph.D. in physics from UNC Chapel Hill where his dissertation on an artificial retina for the blind received several NSF grants and a Merrill Lynch Innovations Award. The retina-chip research appeared in publications including Popular Science and Business Week, and the project continues to this day. The New York Times deemed jollyroger.com "simply unprecedented," adding that the site "teems with discussion, the kind that goes well beyond freshman lit 101." McGuckin has published four books including two novels and a poetry collection, and is currently completing a book on entrepreneurship.

http://2007.sxsw.com/interactive/programming/panels/?action=bio&id=131995

Triangle Business Journal on Dr. E's New Class: Arts Entrepreneurship & Technology 101

http://triangle.bizjournals.com/triangle/stories/2005/09/12/tidbits1.html?page=2


What do you get when you combine an interest in the arts with an interest in entrepreneurial ventures and an interest in cutting-edge technology?

Dr. Elliot McGucken at the University of North Carolina at Chapel Hill says the result is someone he calls an artistic entrepreneur. Thus, he's received a grant from the Carolina Entrepreneurial Initiative to launch a class called Artistic Entrepreneurship.

Known as "Dr. E" to his students, McGucken teaches physics and programming and has published a poetry book, a novel, a collection of essays, several scientific articles and - huh? - poetry in The Wall Street Journal.

Since 1995, he's run an online site called jollyroger.com that pays homage to the "Great Books" and serves as a forum for those who worship excellence in literature.

"It'd be great to build a couple hip artistic ventures in our own backyard," McGucken tells Biz. "Why let New York and L.A. have all the fun?"

Course to combine entrepreneurship and arts: Dr. Elliot McGucken @ UNC

Course to combine entrepreneurship and arts

Students who always have dreamed of seeing their name on the silver screen, attributed to a famous work of art or associated with a famous symphony can start attaining these goals next semester.

Regardless of the focus of interest, Elliot McGucken, professor of physics and programming, said these dreams can become a reality through the course Artistic Entrepreneurship and Technology 101.

The course, which will be offered during the spring 2006 semester, was made possible through the Carolina Entrepreneurial Initiative Innovations Fund.

This $11 million effort, funded in part by the Ewing Marion Kauffman Foundation, seeks to incorporate entrepreneurship education into all aspects of campus life - creating the knowledge to launch ventures of all kinds.

The course will be open to 40 students who have "a prerequisite in passion," McGucken said. Students are required to submit an essay describing their ambitions to demonstrate their enthusiasm.

For more information visit artsentrepreneurship.com.

The CEI sponsorship allows students to work alongside movie producers and record dealers to realize their potential within an ever-changing industry.

"What was once offered only in New York or Los Angeles is now available right here in Chapel Hill," McGucken said.

The basis of the class is organized around an independent project.

Programers, artists, musicians, writers and designers will collaborate to create an entrepreneurial plan from which their dreams can flourish.

Vision progresses into a business plan, which creates the possibility of expression for each talent within the group, McGucken said.

The background details exist in the development, promotion and distribution of a venture, which requires the exploration of many facets of a particular industry.

It is important that the members of the group come together to function as a unit, McGucken said.

Students will be required to post a blog charting their progress and providing article resources from trade journals to other members of the class.

By studying the careers of several famous artists, entertainers and entrepreneurs, students will see how others created a venue in which to launch a career.

The diligent student will leave the class with a tangible product of his or her dream as pursued during the semester, whether it be a record label or an art portfolio.

McGucken's personal entrepreneurial career began nearly 10 years ago with the establishment of jollyroger.com, a Web site that is dedicated to classic literature.

Today McGucken manages more than 30 Web sites aimed at providing an outlet for independent artists and creators.

He also has published four books including two novels and a poetry collection.

McGucken said the class will serve as a great way for ambitious students to pursue their goals.

"The course gives an opportunity for one to follow his dream."

http://media.www.dailytarheel.com/media/storage/paper885/news/2005/10/05/University/Course.To.Combine.Entrepreneurship.And.Arts-1366605.shtml

CEI Awards Grant to Explore Development of Artistic Entrepreneurship Initiative: Dr. E @ UNC

CEI Awards Grant to Explore Development of Artistic Entrepreneurship Initiative

CHAPEL HILL, N.C. — UNC faculty will explore development of a concentration in artistic entrepreneurship thanks to a $38,000 program development grant from the CEI Innovations Fund.

Dr. Elliot McGucken, professor of physics and programming, received the grant to lead development of a proposed new Artistic Entrepreneurship Initiative. He will work with Bill Balthrop, chair of the Communications Studies Department, and other faculty in the arts and humanities to develop a curriculum for students and faculty with interests in the arts, with particular focus on its intersection with technology.

“The digital media revolution is fostering a natural convergence in the arts, entrepreneurship and technology,” says Dr. McGucken. “This convergence provides extraordinary opportunities for UNC students and faculty, from arts management, independent record labels and video game companies to media distribution, small presses and digital rights management.”

The initiative envisions a new curriculum to help artistically inclined students from the humanities and sciences explore those opportunities and create sustainable social and commercial ventures from them. A pilot course, New Media Arts, Technology and Entrepreneurship 101, will be offered Spring 2006. Students will pursue independent, semester–long projects to build ventures that incorporate technology and the arts, such as media archives, production companies, record labels, distribution centers and galleries.

The artistic entrepreneurship program would complement business and social entrepreneurship tracks launched by the CEI in the 2004–2005 academic year. The planning grant for the new program is the second awarded by the CEI Innovations Fund, which is designed to seed faculty proposals for new programs that will keep the initiative fresh and stimulating. The Campus Y received an Innovations Fund grant in the fall to develop a new Social Justice Entrepreneurs Program.

“CEI seeks to instill a culture of entrepreneurship across the university community to help students, faculty and administrators learn to transform their ideas into enterprises that have value and are sustainable,” said John D. Kasarda, Kenan Distinguished Professor and director of the CEI and the Frank Hawkins Kenan Institute of Private Enterprise, which coordinates the CEI. “This program for the arts will help us extend the CEI’s reach and impact to a much broader and more diverse constituency.”

The CEI Innovations Fund accepts faculty proposals in two grant cycles (fall and spring) of each year. It provides competitively awarded grants of $5,000 to $50,000 to UNC faculty and staff who develop creative new programs for the initiative. Visit www.unc.edu/cei/innovationsfund for information or contact Kasarda at (919) 962–8201 or john_kasarda@unc.edu.

The Carolina Entrepreneurial Initiative (CEI) is an $11 million program funded in part by The Ewing Marion Kauffman Foundation, managed by the Frank Hawkins Kenan Institute of Private Enterprise and led by faculty and staff across the university from an array of disciplines. Successful entrepreneurs, many of them Carolina alumni, serve as advisors, lending their real–world expertise.

http://www.kenaninstitute.unc.edu/centers/cei/?y=news.20050420&t=News



New Book by UNC's Artistic Entrepreneurship Professor Highlights the Spirit of Entrepreneurs: Dr. Elliot McGucken @ UNC

May 29, 2006
New Book by UNC's Artistic Entrepreneurship Professor Highlights the Spirit of Entrepreneurs
Chapel Hill, N.C. — Dr. Elliot McGucken, who developed and taught an artistic entrepreneurship course at UNC this spring, is the author of a new book that discusses the spirit of entrepreneurs in the context of epic storytelling and the hero's odyssey.
"Whether you're an MBA, MFA, JD or DJ, the book is there to show you how the business of art and the art of business are united in the realm of higher ideals in epic storytelling," said McGucken, five-time author and adjunct professor of Physics and Programming. His new book is called The 45 Revolver — Epic Story & the Hero's Odyssey in Artistic Entrepreneurship & Technology 10: Ideals Are Real.
The book, to be released in July, was inspired by McGucken's pilot course at UNC, Artistic Entrepreneurship & Technology 101. It includes topics discussed in class, including McGucken's experience running profitable Internet companies and his vision that an entrepreneur's ideas found through technology, law, business or art can lead to their passion, profession or vocation.
"The book, which unites art and entrepreneurship in a maverick way by treating entrepreneurs as hero storytellers, was shaped around the Great Books and Classics including Exodus, Homer's Iliad and Odyssey, and Virgil's Aeneid," said McGucken. "The ubiquitous, classic 12-stage journey  includes a mythological hero or heroine, the call to adventure (an entrepreneurial vision), and the return to home (the exit strategy)."
The classics influenced Hollywood films like Star Wars, the Matrix and Lord of the Rings. McGucken hopes his new book can inspire blockbuster ventures.
"Using the hero's odyssey is a most efficient way to combine art, law, business, technology and entrepreneurship in the classroom," McGucken said. "The book presents the journey of entrepreneurs in a classical context and their encounter with mentors, rescues, irony and survival in its epic form. The purpose is to inspire students to make the world a better place via artistic entrepreneurship."
McGucken's class at UNC attracts students who are interested in the arts, entrepreneurial ventures and cutting-edge technologies.
"Everyone needs mentors to help guide you down whatever path you choose," McGucken said. "For some people, a hero character from a book or movie can also be a mentor."
http://www.kenaninstitute.unc.edu/centers/cei/?y=news.20060529&t=News

Students Line Up for New Artistic Entrepreneurship Course: Dr. Elliot McGucken's Course at UNC

Students Line Up for New Artistic Entrepreneurship Course: Dr. Elliot McGucken's Course at UNC

News


November 8, 2005

Students Line Up for New Artistic Entrepreneurship Course

When UNC Professor Elliot McGucken put out the call to "make your passion your profession" with a pilot course for artistic entrepreneurs, students answered. More than 110 students applied for the new course, Artistic Entrepreneurship and Technology 101, scheduled for Spring 2006.

The course, geared towards students with an interest in the intersection between the arts, entrepreneurial ventures and cutting-edge technology, was originally slated for 40 spots, but the overwhelming response triggered an increase in class size. Nearly 50 students are enrolled for the spring semester.

Students from a range of creative disciplines — from painting to film production — will develop their artistic vision over the course of the semester. McGucken hopes the course will both inspire artists to pursue their creative passions and give them the practical tools necessary to launch and develop their ventures.

"Every artist is an entrepreneur, and every entrepreneur is an artist," explains McGucken.

In addition to researching business structure and the ins and outs of building a sustainable venture in the arts, students will take inspiration from classical works like Aristotle's Poetics and contemporary entrepreneurs, artists and entertainers, like Steven Jobs, Richard Branson and 50 Cent.

Central to the course are multidisciplinary teams, in which students will learn from each other and build creative networks.

"What we have is a foundation for a network of artistic entrepreneurs who are going to go out and build tomorrow's media companies, launch tomorrow's fashion brands and realize the renaissance that technological revolutions are affording," says McGucken.

McGucken developed the course with a grant from the Carolina Entrepreneurial Initiative's Innovations Fund, as part of a larger proposal to explore the creation of an academic track in artistic entrepreneurship. McGucken brings a wealth of experience to the new course, including extensive research on open source content management systems and digital rights management, and more than 10 years experience at the helm of the profitable Great Books portal www.jollyroger.com.


http://www.kenaninstitute.unc.edu/centers/cei/?y=news.20051108&t=News


WWW RENAISSANCE MAN: LAKE NORMAN'S NEIGHBOR OF THE MONTH : DR. ELLIOT MCGUCKEN: LAKE NORMAN'S NEIGHBOR OF THE MONTH

WWW RENAISSANCE MAN: LAKE NORMAN'S NEIGHBOR OF THE MONTH (from the Lake Norman Magazine)

Davidson professor mixes classic literature with technology

Dr. Elliot McGucken could easily be mistaken for one of the students he teaches as a physics professor at Davidson College. PHOTO/B.J. BUTLER

McGucken's literary side comes to life on his Internet site titled jollyroger. com. PHOTO/COURTESY ELLIOT MCGUCKEN

By B. J. Butler

Seeing him ride through campus on his bike, many might mistake him for a well-dressed student. Only the necktie gives him away, despite the buzz-cut hair, khakis, book bag and boyish face. Few would guess him to be a professor, much less a self-styled nineties Renaissance Man for Generation X, featured in articles in The New York Times, The Los Angeles Times and The Wall Street Journal, just to name a few.

He is one of Davidson's newest physics professors, Dr. Elliot McGucken. A Princeton University graduate, the 29-year-old also has Ph.D. and M.S. degrees in Physics from UNC-Chapel Hill.

The physics professor has what at first glance seems to be an alter ego, as well. His career and education background both in science, McGucken is also a poet and lover of classical literature.

He carries that passion to the extreme, however, circulating it to the world in general via his successful Internet site titled jollyroger.com, which boasts 2 million page views per month to over 150,000 unique monthly visitors, says McGucken. The New York Times called it "simply unprecedented," and said it "teems with discussion, the kind that goes well beyond freshman lit 101."

AOL advertises McGucken's site as "smart-alecky, skillfully written and provocative." It further states, "Literary, generational and plain-old politics take it on the chin from (jollyroger.com)."

"They're both similar pursuits," says McGucken of his dichotomous interests - physics and literature. "Both try to describe something. It's how you think about things."

The prof says most of his physics students probably are unaware of his literary side.

"I pretty much only talk about physics in class, as there's so much to be learned. A couple of students saw me wearing a jollyroger.com t-shirt in the gym one day and said they'd heard about it before. One of them said that her high school English teacher had mentioned the site," says McGucken.

Site reflects aura of N.C. coast�

"Oak planks of reason, riveted with rhyme, designed to voyage across all time" greets the visitor to the jollyroger.com site.

"It's really a community site," says the Ohio native. "There are a lot of volunteers that keep it going - it's the world's classical portal. It's a labor of love more than anything."

The name of the site embodies the "aura and romance" inherent in the pirate history of North Carolina's Outer Banks area, he says, a favorite destination for the professor. Having vacationed there in summers during childhood with his parents, both college professors, he developed a deep appreciation for the area's rich legacy and timeless beauty.

"It was a lot more overhead (in time and effort) a few years ago. Now, it's more self-supporting," adds the site's creator. Ads sold to on-line vendors and an arrangement with Amazon.com. giving him a cut of book sales spurred by his sites, brings some financial compensation for the young professor. He even had an offer from a large company, which he refused, to purchase the site.

Jollyroger.com, which has grown into a series of literary sites and forums for discussions, was actually established by McGucken and friends during his graduate studies days at UNC-Chapel Hill to advertise their band in which he played guitar and sang back up. He and others wrote poetry and prose for the site, as well. Unfortunately the band didn't enjoy the success of McGucken's other pursuits.

"We read better than we sounded," he laughed. "I always loved the Great Books and reading the classics. The classics speak to all generations. It was the most ironic form of rebellion - that Generation X would promote the classics." Today's society can learn from Classic literature�

Obviously not your typical member of Generation X, McGucken, who has also written a yet-to-be-published book titled Jollyroger.com Unplugged, seems reluctant to embrace the moniker he admits includes him as a part of the 20-something age group.

"I understand a lot of the cynicism of my generation, but I feel I have a good handle on things," he admits. The tendency to find little meaning in words and reluctance to embrace any sort of commitment, traits often claimed to depict members of Generation X, do not describe this poet's nature, he says.

At home in Davidson, McGucken is enjoying living in the quaint college town and likes being near Lake Norman, where he wind surfs "when a storm is coming," he says. Since moving to North Carolina to attend UNC, he has spent summers windsurfing on the Outer Banks and it's a favorite hobby, along with playing tennis and camping and hiking in the mountains.

"The whole Lake Norman area is beautiful," McGucken says. "Living in North Carolina, you're so lucky to have so many prominent landmarks convenient and close by."

"The students here (at Davidson) are great. They keep you on your toes and that's inspiring," he adds. "I love teaching. My creative endeavors in both fields, and sharing them by teaching and using the web sites, that's my passion."

"The focus of jollyroger.com is to bring the spirit of poetry and the Classics to life," he said.

"The Great Books are fundamental teachers as well as entertaining," says the physics professor. "What's made the classics stand the test of time is that people enjoy telling their children about them. Our target audience (of the web site) is teenagers to boomers. I appreciate all the e-mails, especially the parents who say 'sign my kid up.' If you look at a lot of literature that gets published today, it's often just stream of consciousness with no plot or character."

"One common theme among the great books is that the character has some type of moral conscience. They answer the question 'What is good?' And that's a difficult question to answer. The classics give perspective - they're the pinnacles of human reflection of life's situations. And even the most noble characters still have difficulty reaching ideals."

McGucken's favorite American authors are Mark Twain, Herman Melville and F. Scott Fitzgerald. His favorite poet and playwright is Shakespeare, and Hamlet is his favorite play. His favorite reading is the philosophies of such great thinkers as Albert Einstein and Newton.

"They have lots of writings that many people don't even know about," he says.

"That's what I'm trying to bring to life for this generation. Jollyroger.com marries technology to the timeless. Jollyroger takes you beyond the whole post-modern fog," claims McGucken proudly.

Jolly Roger.Com Unplugged
Just the Words, Wind, and Waves of a WWW Renaissance
by Elliott McGucken
There are those dreams which we can never reach,
The journey becomes the destination,
And deeper truths teachers can never teach,
They must be learned by imagination.
Like the hurricane's eye we never see,
But by the wind and waves we come to know,
That somewhere out there the tempest must be,
Though the sight of its center passes show.
But if we always had to wait for touch,
For something tangible, before we tried,
True love would never amount to much,
For before we found it, we would have died.
So out here on the web, I'll take a chance,
Set sail for romance and classics of yore,
The context for tomorrow's renaissance,
I'll sail the Roger to that distant shore.
And should we find naught but watery graves,
It'd be enough - just the words, winds, and waves.

�1999 Classicals and jollyroger.com LLC

(Article reprinted with permission from the Lake Norman Magazine)

Literary Criticism Pulled Down From Ivory Towers: Dr. Elliot McGucken in the NY Times

http://www.nytimes.com/library/cyber/nation/120597nation.html\
Literary Criticism Pulled Down From Ivory Towers: Dr. Elliot McGucken in the NY Times

...And whether the academics accept it or not doesn't matter; because the dialogue that's developed online on the subject of Joyce and the likes of Melville, Fitzgerald, Camus, Shakespeare, and Hemingway adds instantly to the understanding of literature simply because of the depth of the online debate. It is simply unprecedented. . .KillDevilHill.Com and two related sites -- Western Canon University and The Jolly Roger, two avowed pro-Western canon communities that make little room for modern literature -- teem with discussion, the kind that goes well beyond freshman lit 101. On the Mark Twain discussion board, a visitor wonders aloud about the "aspects of nature" in the Royal Nonesuch performance in Huckleberry Finn. There are arguments over William Shakespeare's childhood in the Shakespearean section. Over on the Herman Melville board, posters discuss Ahab's use of the sea chart as a controlling mechanism and Ishmael's artistic nature. --NYT Cybertimes

THE JOLLY ROGER-- sighted in Book Magazine: Dr. Elliot McGucken in Book Magazine

THE JOLLY ROGER-- sighted in Book Magazine:

Ex-prof takes love of literature online
At just thirty years of age, Elliot McGucken is already an ex-professor. After earning a Ph.D. in physics from the University of North Carolina at Chapel Hill and getting a teaching post at nearby Davidson College, McGucken quit to devote all his time to--what else?--his Web site. www.Jollyroger.com is, according to McGucken, a "classical portal," a huge index of chat rooms, essays and poetry--each with a literary theme. A quick tour reveals a number of McGucken's own poems as well as live discussions for fans of everyone from Daniel Quinn to Herman Melville to Sylvia Plath to Joseph Heller.

"I want to bring the classics to life for my generation, a generation that's lost touch with literature," McGucken says. His use of the term "classics" is pretty loose. Any Jollyroger.com visitor who wants to start a chat room on his or her favorite author is welcome, and the site even has a few unapologetically philosophical discussions (like "Women's Fear of Sexuality").

McGucken considers himself a bit of a rebel, what with quitting academia and loving literature despite his scientific background. And he's definitely attempting to defy the stereotype of Generation Xers as disinterested layabouts. Hence Jollyroger.com's pirate theme. It also ties in nicely with North Carolina's Outer Banks, one of McGucken's favorite haunts and the destination of many of his childhood vacations.

From Melville to Frost, the greats thrive on Outer Banks: Dr. Elliot McGucken in The Outer Banks Sentinel

From Melville to Frost, the greats thrive on Outer Banks
1998 THE OUTER BANKS SENTINEL by Hart Mathews
Sentinel Staff
http://jollyroger.com/beaconway/reviews.html

Have the Outer Banks left you in a literary wasteland? Do you get the cold shoulder when you try to talk Aristotle with the local bartender? Do you stride the beaches flinging verse at the sea because there's no one else to listen?

Although this area teems with writers and artists, their company can sometimes be hard to find.

But if you have access to the Internet, there's a link you should try out: killdevilhill.com.

As municipal as the name might sound, this web site is really one of 10 different Internet sites that offer literary discussions, chats, classic book sales and merchandise to thousands of visitors a day. And the Kill Devil Hill site (headlined "Conserving Great Literature and the Great Outdoors") isn't the only one that borrows the name of a local landmark. Dr. Elliot McGucken, the site's creator, has nine other Internet domains, including jollyroger.com ("The World's Largest Literary Cafe") and hatteraslight.com ("Live Literary Lighthouse Chats").

"The same sublime romanticism which is found in so much great literature also resounds through names like 'Kill Devil Hill,'" says McGucken, "and the same majestic sentiments expressed in so many classic books can be felt all up and down the Outer Banks. From the country's tallest lighthouses, to the legends and lore of pirates and shipwrecks, to the world's first powered flight, the ribbon of sand off the coast of North Carolina has always spurred my imagination."

The Kill Devil Hill site is not a place for nihilists or wimps. McGucken and his partners, Drake Raft and Becket Knottingham, favor writings as hearty as the barrier island climate and shun overcivilized postmodernism.

Visitors can sample John Locke, John Masefield, Thomas Jefferson, Herman Melville, Robert Frost, Albert Einstein and, of course, the men who made Kill Devil Hill famous, Orville and Wilbur Wright. They can sign up to receive a variety of poems by email, including the Kill Devil Hill Poem of the Day, Drake Raft's Sonnet of the Day, the Seafaring Poem of the Week and the Shakespeare Sonnet of the Day.

Sister sites offer the Shakespeare Poetry Port, the Classical Poety Port and the Great Books Reading Club, and shoppers can buy T-shirts and Shakespeare greeting cards at the Jolly Roger page. The Hatteras Light server hosts a discussion that includes posts on "The Great Gatsby," "Cold Mountain," "Moll Flanders," "Beowulf" and "A Separate Peace."

All three of the site's creators seem to have some connection to the sea. Raft is described as "captain and poet"; Knottingham, who often speaks in pirate lingo, is "writer and ranger." These two are somewhat mysterious characters.

McGucken, the most accessible, is dubbed "scientist and sailor" and does, in fact, sail the waters of the Outer Banks -- specifically, Canadian Hole in Avon, where he visits regularly with his windsurfing gear.

Perhaps surprisingly, McGucken is, in fact, a scientist. He graduated from UNC-Chapel Hill this year with a doctorate in physics and now teaches at a small liberal arts college in Noprth Carolina.

"Physics and poetry have a lot of similarities," says McGucken, "in that they both attempt to describe reality. And they're both inspired by a sense of the mysterious, which Einstein credited as the root of all profound science and art."

McGucken was born in Akron, Ohio, and earned his undergraduate degree at Princeton. Although his family had vacationed in Nags Head and Avon during his childhood, it wasn't until he spent the autumn of 1991 in Chapel Hill that McGucken really fell in love with North Carolina.

He came back to the Outer Banks as a graduate student and began to connect to a place he loved with the writing he loved.

Several years later, McGucken would start his first web site, jollyroger.com, with Raft and Knottingham, whom he introduced to the barrier islands. Their enterprise has now expanded to include killdevilhill.com, hatteraslight.com, nantuckets.com, nantucketnavy.com, classics.com, federalistnavy.com, westerncanon.com, starbuck.com and the incipient carolinanavy.com. There is no physics site yet, although McGucken talks of starting one called windsurfingphysics.com.

Defying the baby-boomers who have tried to pigeonhole them, the trio has dubbed their venture the "Generation-X Renaissance."

"Generation-X was supposed to be a collection of slackers, a group of aimless, cynical, culturally valueless consumers, incapable of thought, higher aesthetics, profound belief or traditional ideals," says McGucken.

Knottingham finishes that thought: "What so many boomers and 'experts' perceive as barren ground, I see as a fertile field where the seeds are just being planted."

The group is on a mission to spread those seeds, to bring back the classics they feel have been neglected. They don't savage contemporary authors or issue literary judgments (although they can't pass up a jab at "vehement and vitriolic deconstructions"). But they do express a strong preference for writers whose greatness is undisputed.

"I've always preferred those poets who went for it all," says Raft, "the rhyme, the meter and the meaning. Or at least those who went for the meaning. Shakespeare was a philosopher who rhymed, while Plato and Aristotle were poets who didn't."

The T-shirts available at The Jolly Roger feature a skull and crossbones and the legend, "Oak planks of reason, riveted with rhyme, designed to voyage across all of time."

All three seem to favor Shakespeare above the others; McGucken reads the letters of America's founding fathers and his favorite American writer is Melville; judging by his choices for poem of the day, Knottingham is a devotee of Frost, Cummings, Dickinson and Masefield; Raft adds the Old Testament prophets to his preference for Shakespeare.

Although it's really a sideline, the work has turned out profitable for the classical threesome. On a busy day, the sites see as many as 20,000 visitors. More than 25,000 have registered with The Jolly Roger. The eight sites which are currently operational post a combined total of 1.2 million advertising banners each month.

The free poems of the day go out to 4,000 subscribers.

"As it's always been a labor of love," says Knottingham, "I would have to say the sites have been profitable from the day they went up. But it's also a great thing to be getting paid for following one's passions."

Multiple-Unit Artificial Retina Chipset : MERRILL LYNCH "INNOVATION GRANTS" AWARDED TO FIVE DOCTORAL STUDENTS: Dr. E's Artificial Retina

Multiple-Unit Artificial Retina Chipset
Dr. Elliot McGucken
Physics University of North Carolina at Chapel Hill / NC State University


Dr. Elliot McGucken's Ph.D. Physics Dissertation is called: MULTIPLE UNIT ARTIFICIAL RETINA CHIPSET TO ADI THE VISUALLY IMPAIRED AND ENHANCED HOLED-EMITTER CMOS PHOTOTRANSISTORS


A computer-chip based device that can provide limited-resolution visionfor people with retinal-based blindness. Beneficiaries would be 10,000,000people worldwide suffering from forms of blindness including retinalpigmentosa and age-related macular degeneration.

http://pqasb.pqarchiver.com/prnewswire/access/34080932.html?dids=34080932:34080932&FMT=ABS&FMTS=ABS:FT&date=Sep+16%2C+1998&author=&pub=PR+Newswire&desc=Merrill+Lynch+

MERRILL LYNCH "INNOVATION GRANTS" AWARDED TO FIVE DOCTORAL STUDENTS DOCTORAL RESEARCH YIELDS GROUNDBREAKING PROPOSALS RANGING FROM NEW COMPUTER CHIPS TO A MALE ORAL CONTRACEPTIVE
NEW YORK, Sept.16 -- The Merrill Lynch Forum today announced the firstwinners of the Innovation Grants Competition -- its global competitionchallenging doctoral students to craft commercial applications of theirdissertation research. The winners were recognized at an awards dinner atMerrill Lynch headquarters last night (Sept. 15), hosted by Merrill LynchChairman and CEO David H. Komansky.

Dr. Jan Mark Noworolski, from the University of California at Berkeley,received the top prize in the competition for creating a new type of powerconverter, a key element in virtually all electronic devices. Thistechnology would greatly reduce the size, parts count and weight of powersupplies for the increasingly pervasive array of portable electronicproducts such as cell phones and laptop computers, as well as enabling thedesign of new mobile electronic products. "Power management is one of themajor constraints in personal electronics," he said. "An integrated designusing this technology could offer a 10-fold improvement in deviceperformance."


A total of 213 proposals from 16 countries were submitted to thecompetition, which was open to new Ph.D. recipients in the sciences,liberal arts, and engineering disciplines. Entries were judged by adistinguished panel of nine entrepreneurs, venture capitalists,journalists, and innovators and were considered without knowledge of theapplicants' identity or academic affiliation.
"Academic research is a significant and often untapped source ofintellectual capital in our society, and a tremendous economic resource,"said Merrill Lynch Chairman and CEO David H. Komansky. "The winningproposals from this competition are all excellent examples of how newknowledge can be transformed into new value simply by encouragingresearchers to look at their research from a different perspective. Wehope that these Innovation Grants will help foster a closer interactionbetween world-class science and the world of commerce," Mr. Komanskyadded.

The judging panel consisted of:
John Seely Brown, Chief Scientist, Xerox Corporation, and Director, XeroxPalo Alto Research Center Edgar W. K. Cheng, former Chairman, The StockExchange of Hong Kong John Doerr, Partner, Kleiner Perkins Caufield &Byers Esther Dyson, Chairman, EDventure Holdings, Inc. Peter C. Goldmark,Chairman and Chief Executive, The International Herald Tribune WilliamHaseltine, Chairman & CEO, Human Genome Sciences, Inc. John Markoff,Technology Correspondent, The New York Times Edward McKinley, President,E.M. Warburg, Pincus & Company International, Ltd. Arati Prabhakar, formerChief Technology Officer, Raychem Corporation In evaluating theapplications, the judges sought to identify proposals with the potentialto affect real change in industries and in the way people live theirlives. "The Innovation Grants Competition is a terrific idea," said judgeJohn Doerr, of venture-capital firm Kleiner Perkins Caufield & Byers. "Iwas impressed with many of the proposals and thought that several of theideas would merit a venture-capital follow-up."

The five winning entries:

First Place, $50,000 -- Single-Chip Power Converter. Dr. Jan MarkNoworolski, University of California at Berkeley. A unique, one-chip powerconverter that uses electromechanical energy instead of inductive energystorage. This technology could dramatically reduce the size and complexityof portable electronic devices such as laptop computers, cellular phones,and pagers.

Second Place, $20,000 -- Membrane Chips. Dr. Jay T. Groves, StanfordUniversity. A technology that enables biological membranes to beincorporated into computer chips. These chips could be used by the medicaldiagnostic industry, particularly for AIDS research, and leukemia.

Second Place, $20,000 -- Multiple-Unit Artificial Retina Chipset (MARC).Dr. Elliot McGucken, University of North Carolina at Chapel Hill/NC StateUniversity. A computer-chip based device that can providelimited-resolution vision for people with retinal-based blindness. Thisdevice could benefit the more than 10,000,000 people worldwide sufferingfrom blindness originating from various causes.


Third Place, $10,000 -- Male Oral Contraceptive. Dr. Bruce Lahn, WhiteheadInstitute of Biomedical Research, Massachusetts Institute of Technology.This research led to the development of an understanding of the role ofthe gene CDY in producing an essential enzyme for sperm production. Thisresearch could produce a male oral contraceptive that would chemicallyinhibit the production of the sperm-producing enzyme.

Third Place, $10,000 -- Artificially Engineered Quantum Solid Materials.Dr. Alexander Balandin, University of Notre Dame. This study of newmaterials based on quantum confinement properties suggests opportunitiesfor the engineering of a new generation of electronic devices. The mostsignificant market application would be the improvement of devices such assemiconductor lasers, CD players, digital cameras, and optical drives.

Additional grants of $5,000 were awarded to each of the winners'universities and discretionary grants of $3,000 each were awarded to fiveadditional proposals.

The 1998 Innovation Grants Competition was directed by Michael Schrage, aResearch Associate at the MIT Media Lab, and a leading expert on issuessurrounding innovation and new business development. "What fuels the 'neweconomy' of the information age is ideas," said Schrage. "This competitiontakes great ideas that might otherwise have languished for years inacademia and brings them to the attention of people who can translate theminto transformative technologies. Anyone looking at these proposals cansee that they contain truly exciting possibilities."

The competition was open to doctoral students who successfully defendedtheir dissertations between January 1, 1996, and July 1, 1998. Entrantswere required to submit a 3,000-word explanation of how their dissertationtopic could be translated into a commercial product or service. Thedescription had to include: a summary of the dissertation, a descriptionof the most significant commercial idea embodied in it, an analysis of thepotential market for the product or service, and a discussion of technicalsteps necessary to bring the innovation to market.

The Merrill Lynch Forum is a "virtual" think tank established by theglobal financial services company to bring together leading experts toconsider and explore issues of worldwide importance in the areas oftechnology, economics, and international relations.

Those interested in additional information, should visit the Competition'sweb site, http://www.ml.com/innovation, or call 1-888-33Forum. Additionalinformation is also available by sending e-mail to:InnovationGrants@ml.com

BIOGRAPHIES
DR. ELLIOT MCGUCKEN

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Dr. Elliot McGucken was born and raised in Akron, Ohio, and he has studiedand taught physics ever since he left Akron to attend Princeton Universityas an undergraduate. He recently received his Ph.D. in physics from theUniversity of North Carolina at Chapel Hill (1998), where his research onthe Multiple Unit Artificial Retina Chipset To Aid The Visually Impairedoften led him down the road to North Carolina State University. He iscurrently continuing his involvement with the retinal prosthesis'sprototype development at NCSU, while also teaching physics and astronomyas an assistant professor of physics at the neighboring Elon College.
His favorite hobbies are celestial navigation, sailing and windsurfing,reading the classics, and writing poetry. Dr. McGucken received the TannerAward for Excellence in Undergraduate Teaching while at the University ofNorth Carolina at Chapel Hill, where he also received an honorarymembership in the the American Society of Physics Teachers.

Multiple Unit Artificial Retina Chipset (MARC) to Aid the VisuallyImpaired By Elliot McGucken
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1. Summary of the dissertation Engineering progress relating to thedevelopment of the multiple-unit artificial retina chipset (MARC)prosthesis to benefit the visually impaired is presented in mydissertation, "Multiple Unit Artificial Retina Chipset to Aid the VisuallyImpaired and Enhanced CMOS Phototransistors." The design, fabrication, andtesting of the first generation MARC VLSI chips are reported on. Asynthesis of the engineering, biological, medical, and physical researchis offered within the presentation of methods and means for the overalldesign engineering, powering, bonding, packaging, and hermetic sealing ofthe MARC retinal prosthesis. The retinal prosthesis is based on the fundamental concept of replacing photoreceptor function with an electronic device1, which was initiated by2 and has been extensively developed3,4 byMARC team-members Dr. Humayun et al.

The use of an inductive link forpower and telemetric communications is explored, and an experimental studyof RF coil configurations, showing their feasibility for this retinalimplant, is offered. An enhanced CMOS phototransistor with a holed emitter(HEP), used in the first generation MARC, is presented, along with anumerical model which also predicts its enhanced quantum efficiency. Dueto the small size of the intraocular cavity, the extreme delicacy of theretina, and the fact that the eye is mobile, an artificial retinal implantposes difficult engineering challenges. Over the past several years all ofthese factors and contrasts have been taken into consideration in theengineering research of an implantable retinal device. Initial steps3 towards fabricating a commercially available, implantable MARC device have been taken by our team of engineers, physicists, and doctors.

2. Description of the most significant commercial aspect
A multiple-unit artificial retina chipset (MARC) would create a newmarketplace by offering a cure for forms of blindness including retinalpigmentosa (RP) and age-related macular degeneration (AMD), which afflictover 10,000,000 people worldwide. Clinical studies4 have shown thatcontrolled electrical signals applied to a small area of a dysfunctionalretina with a microelectrode can be used to initiate a local neuralresponse in the remaining retinal cells. The neural response, orphosphene, is perceived by otherwise completely blind patients as a smallspot of light, about the size of a match-head held out at arm's length.When multiple electrodes are activated in a two-dimensional electrodearray, an image may be stimulated upon the retina. The MARC systemconsists of an extraocular means for acquiring and processing visualinformation, a means for power and signal transceiving via RF telemetry,and a multiple-until artificial retina chipset. The stimulating electrodearray is mounted on the retina with metal-alloy retinal tacks while thepower and signal transceiver is mounted in close proximity to the cornea.An external miniature low-power CMOS camera worn in an eyeglass framecaptures an image and transfers the visual information and power to theintraocular components via RF telemetry. The intraocular prosthesis willdecode the signal and electrically stimulate the retinal neurons throughthe electrodes in a manner that corresponds to the original imageperceived by the CMOS Camera.

3. Description of the market for the proposed product and the competition
The multiple-unit artificial retina chipset (MARC) is designed to provideuseful vision to over 10,000,000 people blind because of photoreceptorloss due to partial retinal degeneration from diseases such as Age RelatedMacular Degeneration (AMD) and Retinitis Pigmentosa (RP). People who arecompletely blind will initially gain the ability to discern shapes andpictures, and even to read, with limited resolutions of 15x15 pixels.Future MARC generations will provide greater resolutions, and the devicewill chart a brand new marketplace a s a prosthetic device to aid thevisually impaired.


3.1 Unique value derived by the customer
Before embarking on the MARC chip design, it was necessary to assess howuseful a limited-resolution view would b to the blind. Simple visualfeasibility experiments have been conducted at NCSU so as to determine howwell sight could be restored with a 15x15 array of pixels, each of whichwould be capable of four-bit stimulation, or sixteen gray levels. Apicture from a video camera was projected onto a television screen at thelow resolution of 15x15 pixels. When subjects who wore glasses removedtheir glasses, or when those with good sight intentionally blurred theirvision, the natural spatial-temporal processing of the brain allowed themto actually distinguish features and recognize people. When the subjectfocused on the screen, it appeared as a 15x15 array of gray blocks, butwhen the subject "trained" themselves to unfocus their vision, they wereable to "learn" to see definitive edges and details such as beard, teeth,and opened or closed eyes. These results are reminiscent of theexperiences with the artificial cochlear implant. When the artificialcochlear was originally being designed, it was believed that over 2,400electrodes would be needed to stimulate the nerves in a manner that would be conducive to hearing. Today, however, within a few weeks of receivingan implant, a patient can understand phone conversations with anartificial cochlear that has only six electrodes. One of the advantages ofthis project is that the MARC device will be interfaced with the world'sgreatest computer - the brain. The MARC won't be duplicating the exactfunctioning of the retina, but rather the device will be an entity thatthe brain will "learn" to use. A good analogy to think of is that inattempting flight, the Wright brothers did not attempt to imitate natureby building a plane which flapped its wings, but rather they did it in away that had not yet appeared in the natural world. Thus we believe that a15x15 pixel array will facilitate a level of sight which will be ofsignificant value to the patient. And after the initial prototype isdeveloped, there will be few barriers to stepping up the resolution.

3.2 Prior art, competition, and MARC advantages
The current design of the MARC clears several hurdles that exist is priorinventions and research. Much of the prior art has relied upon structuresso complicated or biologically intrusive as to make their implementationimpractical, and thus, to date, an operating implantable artificial retinahas not been achieved. Several international teams are actively pursuing aprosthetic device, including formidable competitors from MIT, a Germanteam of over 20 scientists and engineers who have received over$14,000,000 for the German government and a team from Japan who haverecently received government funding. To date, members of the MARC teamDr. Humayun et al. have been the only ones to electrically stimulate1,2,4controlled visual percepts human patients. Chapter 2 of my dissertationprovides a treatment of the papers, patents, and prior art embodied by thevarious teams' progress, but due to space limitations, only the advantagesof the MARC are presented here.

MARC Component Size: The novel multiple-until intraocular transceiverprocessing and electrode array-processing visual prosthesis allows forlarger processing chips (6x6 mm), and thus more complex circuitry. Also,by splitting the chips up into smaller components, and utilizingtechniques such as solder bumping to connect the chips with kaptonsubstrates, we shall keep the sizes to a minimum.

MARC Heat Dissipation: The power transfer and rectification, primarysources of heat generation, occur near the corneal surface, or at leastremotely from the retina, rather than in close proximity to the moredelicate retina.

MARC Powering: The novel multiple-until intraocular transceiver-processingand electrode array-processing visual prosthesis provides a more directmeans for power and signal transfer, as the transceiver microprocessingunit is placed in close proximity to the cornea, making it more accessibleto electromagnetic radiation in either the visible wavelength range orradio waves. Solar powering and especially RF powering are made morefeasible.

MARC Diagnostic Capability: The transceiver unit is positioned close tothe cornea, and thus it can send and receive radio waves, granting it thecapability of being programmed to perform different functions as well asgiving diagnostic feedback to an external control system. Diagnosticfeedback would be much more difficult with the solar powering.

MARC Physiological Functionality: Our device was designed in conformancewith the physiological data gained during tests on blind patients. We arethe only group who has yet created a visual percept (with electricalstimulation) in a patient. Therefore, we have the unique advantage ofdesigning around parameters which are guaranteed to work.
Reduction of Stress Upon The Retina: Our device would reduce the stressupon the retina, as it would only necessitate the mounting of theelectrode array upon the delicate surface, while the signal processing andpower transfer could be performed off the retina. Also, buoyancy could beadded to the electrode array, to give it the same average density as thesurrounding fluid.

Approximately 10,000,000 people worldwide are severelyvisually handicapped due to photoreceptor degeneration5 experienced inend-stage age-related macular retinal degeneration and retinitispigmentosa. In addition to benefiting the visually impaired, restoringvision to a large subset of blind patients promises to have a positiveimpact on government spending.

4. Description of the five most important technical steps
The honing and development of several aspects of the MARC system must yetbe fully realized so as to optimize the final device's functionality andperformance. Concurrent engineering tasks which are both touched upon andelaborated in chapters of my dissertation include the following:
The design, fabrication, and testing of the signal-processing andstimulus-driving MARC2, MARC3 and MARC46 VLSI chips and thevideo-processing chip. These are VLSI chips endowed with microprocessingcircuitry to encode and decode visual information, and drive thestimulating electrodes.

The enhancement of the CMOS photodetectors and the Holed EmitterPhototransistor. These are the fundamental building blocks of siliconphotosensors.
The final designs and optimization of the kapton/polyimide or siliconstimulating electrode array. Kapton polyimide flexible polymer which wouldallow for the fabrication of an electrode array which could conform to thecurvature of the retinal surface. So far it has proven to bebiocompatible.

The design and refinement of the RF telemetry system and video protocol.RF Telemetry is utilized to transmit both power and signal without thepresence of physical wires. Thus the device is entirely self-containedwithin the eye.

The bonding, packaging, and hermetic sealing of the CMOS signal-processingchips with the kapton electrode array. The hermetic packaging of a chronicdevice with over 100 electrical feedthroughs is a challenge. Theintegration of microelectronics with damaged or degenerated biologicalsystems in order to provide some of the lost function is a rapidlyemerging field, and we have been and will continue to share technologieswith other groups also working on biological prosthesises.

5. Description of how best to test prototypes
Extensive laboratory and clinical testing will be conducted beforefunctioning MARC is realized. The doctors on our team are conducting thebiocompatability and threshold-stimulation experiments within both humansand animals, while the engineers at NCSU-ECE are concentrating on thetesting of the functionality of the computer chips, and the performance ofthe RF telemetry transfer of power and signal. Hermeticity may be testedby submerging device in saline baths for extended periods.

In order to test MARC1, which was endowed with HEP photosensors, the imageof a while paper E mounted on black paper was focused onto the MARC chip.An adjustable incandescent light was shone onto both black and whitepaper, and the difference in reflected power was measured, and found to bearound a factor of ten. This order of magnitude difference is easilyrecognized by Mead's logarithmic photodetector circuit. Even though theimage of E was focused down to about 20% of its original size, so as tofit upon the chip, the difference between the intensities of theneighboring light and dark areas remained the same, as they were bothmultiplied by the same factor.

All the pixels which were subject to the light of the E's image fired,while those beyond the border remained off. The output from the "on"pixels, which resulted in 250 mA, 2ms pulses at a 50 Hz clock rate, weresufficient for retinal stimulation. The photosensing andcurrent-generating partition of the artificial retina chip has beentested, and it ahs been demonstrated to work. These results suggest thatthe chip would facilitate the perception of outlines where sharp contrastexisted, such as for windows or illuminated text. The Doctors havedemonstrated that the 5x5 electrode array functions, and the next steptowards an artificial retinal prosthesis is to connect the dual unitvisual prosthesis to the 5x5 electrode array, and implant the dual unitdevice in an animal, so as to test biocompatibility.

6. Description of the limitations and challenges in the MARC project
The MARC project spreads itself across a diverse array of scientific,engineering, and medical disciplines. Perhaps one of the greatestchallenges associated with this project is the interdisciplinary nature ofthe device's design, which requires the devotion from members of a large,unified team from a wide array of disciplines and distant institutions.One of the goals of my dissertation was to aid the project by providing anoverview or synthesis of the wide-ranging research, within thepresentation of the complete system engineering of the MARC implantableprosthesis. The inter-disciplinary challenge involves the fabrication ofthe processing chips, the acquisition and transmission of visual data in away that is meaningful to the device and to the patient, a wireless powersource, and a form of biocompatible, hermetically-sealed packaging. TheMARC designs presented throughout my dissertation attempt to integrate themultifaceted technologies in a final device that will be beneficial to avisually-impaired patient.
As we approach a functioning MARC prosthesis, the design will continue toevolve, as the refinement of any one parameter affects all the rest. Forinstance, should the main intraocular chip be subdivided into smallerindividually-sealed chips so as to reduce the risk of realizing a completesystem failure if one chip should malfunction, the basic chip design, aswell as the hermetic packaging, will have to be altered. An alteration inthe hermetic packaging will affect where the chip may be mounted. Adifferent chip design will require a different power source and thustelemetry configuration. And a different telemetry configuration may alterthe coil designs, which would affect the size of the external battery.Thus an alteration in any one aspect of the design resounds throughout theentire system. The purpose of this dissertation was to offer an overviewof all the parameters affecting the design of the MARC, elaborate on allthe engineering progress that has been made, anticipate design andengineering hurdles, and suggest approaches for future research.

The photosensing/current-generating component of the artificial retinachip has been tested, and it has been demonstrated to work. Investigationsinto the feasibility of RF powering have so far been positive. Theelectrode design is being honed, and the Doctors have demonstrated that a5x5 electrode array can stimulate simple pictures upon a patient's retina.The doctors are currently investigating ways of stimulating the retinawith lower currents, which will have a positive impact on the design ofthe chip and RF powering system.

The next step towards an artificial retinal prosthesis will be to developthe second and third generation MARCs which will be capable of driving a15x15 electrode array and 25x25 electrode arrays, and testing the devicesfor short periods within a human. The implications of this research mayextend beyond this immediate project, as contributions to the overallfield of implantable prosthetic devices and hermetic packaging. Theobservations and clinical and engineering experiments performed shouldlend insight into the actual functioning of the human retina. The feedbackgained by these studies should provide a vehicle for further understandingof the retinal/vision/perception process.

In addition, a CMOS phototransistor which exhibits an enhanced quantumefficiency was also developed, and a numerical model was presented whichalso predicts its enhanced efficiency. The enhanced performance isaccounted for via the physics of transistor operation. The CMOSphototransistor may find an application in the emerging field of CMOSphotodetectors, wherein researchers are attempting to create low-poweredinexpensive cameras.

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References: 1 E.D. Juan, Jr. Mark S. Humayun, Howard D. Phillips; "RetinalMicrostimulation," US Patent #5109844, 1993
2 M. Humayun, "Is Surface Electrical Stimulation of the Retina a FeasibleApproach Towards The Development of a Visual Prosthesis?" Ph.D.Dissertation UNCCH BME 1994
3 W. Liu, E. McGucken, K. Vichiechom, M. Clements, E. De Juan, and M.Humayun, "Dual Unit Retinal Prosthesis," IEEE EMBS97
4 M.S. Humayun, E.D. Juan Jr, G. Dagnelie, R.J. Greenberg, R.H. Propst andH. Phillips, "Visual Preception Elicited by Electrical Stimulation ofRetina in Blind Humans by Electrical Stimulation of Retina in BlindHumans," Arch. Ophthalmol, pp. 40-46, vol. 114, Jan. 1996.
5 Research to Prevent Blindness, Progress Report 1993.
6 K. Vichiechom, M. Clemments, E. McGucken, C. Demarco, C. Hughes, W. Liu,MARC2 and MARC3 (Retina2 and Retina3), Technical Report, February, 1998
http://pqasb.pqarchiver.com/prnewswire/access/34080932.html?dids=34080932:34080932&FMT=ABS&FMTS=ABS:FT&date=Sep+16%2C+1998&author=&pub=PR+Newswire&desc=Merrill+Lynch+