Thursday, April 19, 2007

From Beethoven to Bob Dylan : entrepreneurial know-how for artists : Dr. Elliot McGucken in Business Week Online

From Beethoven to Bob Dylan : entrepreneurial know-how for artists : Dr. Elliot McGucken in Business Week Online

From: http://www.businessweek.com/smallbiz/content/oct2006/sb20061002_056758.htm?chan=smallbiz_smallbiz+index+page_getting+started

From Beethoven to Bob Dylan
"Every artist is an entrepreneur." So argues Dr. Elliot McGucken, a visiting professor at Pepperdine University, in an online video introduction to his course, Art Entrepreneurship & Technology 101, which has the professor lecturing from the shore of a small lake. Among his suggestions for artists who want to be more entrepreneurial: launch a blog (see BusinessWeek.com, 5/18/06, "The ABCs of Beginning Your Blog"), prepare a one-minute presentation on "your mission," write a 20-page business plan, and be prepared to work for a long time "for free." For information on courses in entrepreneurship geared toward artists, take a look at http://www.ae2n.net/. It's still in its formative stages but eventually will feature reading lists and course evaluations.

From: http://www.businessweek.com/smallbiz/content/oct2006/sb20061002_056758.htm?chan=smallbiz_smallbiz+index+page_getting+started

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